Burberry, a name synonymous with British heritage and luxury, has undergone significant transformations throughout its history. Understanding the evolution of its suit quality, particularly the difference between the now-defunct Prorsum line and the current offerings, requires a deep dive into the brand's past and present strategies. This article will explore the quality of Burberry Prorsum suits compared to modern Burberry suits, addressing the distinctions between Prorsum, London, and the current mainline collection. We'll analyze the construction, materials, and overall value proposition to provide a comprehensive understanding of this iconic brand's shifting approach to menswear.
1. The Golden Age: Burberry Prorsum
Before its rebranding, Burberry Prorsum represented the pinnacle of the brand's menswear offering. Prorsum, meaning "forward" in Latin, signified a commitment to innovation and high-end craftsmanship. Suits from this era (roughly pre-2018, when the line was discontinued) are frequently lauded by menswear enthusiasts for their exceptional quality.
Several key factors contributed to Prorsum's reputation:
* Superior Materials: Prorsum suits often utilized premium fabrics sourced from renowned Italian and British mills. These included high-twist worsted wools, cashmere blends, and other luxurious materials known for their drape, resilience, and longevity. The focus was on natural fibers, emphasizing quality over synthetic alternatives.
* Exquisite Construction: Prorsum suits were typically constructed using fully canvassed or half-canvassed construction. This involved hand-stitching and meticulous attention to detail, resulting in a superior drape, better structure, and a more luxurious feel. The use of hand-stitching, while more labor-intensive and expensive, contributed significantly to the overall quality and longevity of the garment. Shoulder construction, often featuring natural shoulder padding, further enhanced the refined silhouette and comfortable fit.
* Detailed Finishing: Prorsum suits showcased meticulous finishing touches, including hand-sewn buttonholes, expertly finished seams, and high-quality linings. These details, often overlooked in mass-produced garments, spoke volumes about the dedication to quality craftsmanship. The inclusion of features like working buttonholes on the cuffs (not just for show) further exemplified this commitment.
* Made in Italy/England (Often): While not always the case, a significant portion of Prorsum suits were manufactured in Italy or England, reflecting a commitment to sourcing high-quality manufacturing alongside high-quality materials. This added to the overall prestige and perceived value.
* Fit and Style: Prorsum suits were known for their sophisticated and classic styling, often featuring a slimmer, more contemporary fit compared to the more traditional styles offered in other Burberry lines. This catered to a discerning clientele seeking both timeless elegance and a modern silhouette.
2. The Evolution: Burberry and Burberry London
The discontinuation of the Prorsum line marked a significant shift in Burberry's approach to menswear. The brand consolidated its offerings under the single "Burberry" label, streamlining its product lines and potentially impacting the quality of its suits.
While current Burberry suits maintain a level of quality, they are generally considered a step down from the former Prorsum line. This difference stems from several factors:
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